Tournament TV

AT&T x March Madness  /  TV

AT&T is a proud partner of March Madness, and its tournament work ran on one line: when the connection matters, it has to be AT&T. Jalen Brunson and Karl-Anthony Towns stay locked in on a mountain trail with Ranger Ted (and Patrick Ewing on FaceTime). Fans video call their way through a free throw, a kid's first dunk and a Samsung Galaxy S26 Ultra offer.

The spots

Free Throw

Baby's First Dunk

Floor Boy

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AT&T x March Madness: Guarantee Guys

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AT&T x College Football: Transfer Portal