Tournament TV
AT&T x March Madness / TVAT&T is a proud partner of March Madness, and its tournament work ran on one line: when the connection matters, it has to be AT&T. Jalen Brunson and Karl-Anthony Towns stay locked in on a mountain trail with Ranger Ted (and Patrick Ewing on FaceTime). Fans video call their way through a free throw, a kid's first dunk and a Samsung Galaxy S26 Ultra offer.
Press: Campaign, Little Black Book, MediaPost
The spots
Free Throw
Baby's First Dunk
Floor Boy