Transfer Portal
AT&T x College Football / Integrated campaignWhen Lane Kiffin left Ole Miss for LSU, all of college football wanted to know if quarterback Trinidad Chambliss would follow him. So we stepped right into the story. Trinidad teased that he was picking a new team, then our spot revealed his big decision during the SEC Championship: he was transferring to AT&T. While the real transfer portal was open, the AT&T Transfer Portal gave fans up to $800 per line to make a switch of their own. It became the #1 trending story in sports, with 259M impressions, 7x page visits and 25x add-to-carts, and Trinidad’s NIL valuation went from $0 to $6M. The campaign even made its way into court as evidence in his fight for another year of eligibility, which he won.
Press: Campaign, MediaPost, NPR, Forbes, Sports Illustrated, Yahoo Sports, On3, Athlon Sports
The teaser
With the rumor mill spinning, Trinidad posted a cryptic tease about picking his next team.
The Hang Up
The reveal
Our spot premiered during the SEC Championship and revealed his decision.
The Call
Social
Once the news was out, social had fun with all the speculation.
Speculation
Winning Team