Subway

Subway challenged us to capture Gen Z's attention with their footlong cookie. In response, we developed a campaign centered on breaking free from conventional 'boxes' with the introduction of 12:2—not just a ratio or the footlong cookie's dimensions, but a revolutionary perspective that asks you to see the world through the lens of deliciousness. Our integrated campaign brings this vision to life across multiple touchpoints, each execution reinforcing our central message that "THE FUTURE IS LONGER" while engaging Gen Z across their preferred platforms and experiences. Winner of 5 One Show Young Ones Awards.