BAND-AID
Integrated Campaign
Art Director’s Club Awards Shortlisted
This campaign for Band-Aid reframes minor injuries as signs of living boldly. With the rallying cry “HEAL YEAH!”, we position Band-Aids not just as first aid, but as badges of honor—proof that you showed up, took risks, and kept going. Through print, social, and digital, we celebrated resilience and encouraged people to see every scrape as a story worth wearing. Shortlisted for the Art Director’s Club Awards in 2025.